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Digital Marketing - A comparison of Two Top MOOC Programs

Posted in 'Course Spotlights' started by Carolyn, Nov 19, 2018.

  1. Carolyn

    Carolyn Founder at MoocLab Staff Member

    Suffolk, UK
    What is digital marketing?
    Digital marketing is a form of advertising delivered through digital channels such as search engines, websites, social media, email, and mobile applications.

    Jobs in Digital Marketing:
    Jobs in Digital Marketing can range from trends and customer behaviour analysis to content design and creation or digital marketing strategy.
    • Digital Marketing Manager – Median Annual Salary (2018) $ 87,000
    • Digital Marketing Analyst – Median Annual Salary (2018) $ 72,000
    • Digital Marketing Specialist – Median Annual Salary (2018) $ 71,000
    • SEO Manager – Median Annual Salary (2018) $ 82,000
    Below, we look at two top MOOC programs on Digital Marketing, one offered by the University of Illinois at Urbana-Champaignon on Coursera and the other by Curtin University on edX.

    At a Glance

    Course ProgramPlatformProviderNº CoursesLengthCost*Associated Degree
    Digital Marketing SpecializationCourseraUniversity of Illinois at Urbana-Champaign6 + Capstone Project4 weeks per course + 6 week capstone$79 USD per monthMaster of Business Administration (iMBA)
    Marketing in a Digital WorldedXCurtin University54-12 weeks per course$715.50 USDMaster of Marketing
    *Individual courses can be audited free of charge

    Digital Marketing Specialization (Coursera)
    Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.
    About This Specialization

    Master strategic marketing concepts and tools to address brand communication in a digital world.
    This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

    Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide.

    This specialization is part of the fully-online accredited Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. Learn More

    Beginner Specialization. No prior experience required.
    1. COURSE 1
      Marketing in a Digital World
      Commitment: 4 weeks of study, 6-8 hours/week
      Subtitles: English, Arabic, Chinese (Simplified), Portuguese (Brazilian), Vietnamese, Turkish, Spanish
      About the Course
      This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular ... Learn more.

    2. COURSE 2
      Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
      Commitment: 4 weeks of study, 8-10 hours/week
      Subtitles: English
      About the Course
      Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of ... Learn more.

    3. COURSE 3
      Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
      Commitment: 4 weeks of study, 8-10 hours/week
      Subtitles: English
      About the Course
      This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the ... Learn more.

    4. COURSE 4
      Digital Media and Marketing Principles
      Commitment: 4 weeks of study, 8-10 hours/week
      Subtitles: English
      About the Course
      The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, ... Learn more.

    5. COURSE 5
      Digital Media and Marketing Strategies
      Commitment: 4 weeks of study, 8-10 hours/week
      Subtitles: English
      About the Course
      The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target ... Learn more.

    6. COURSE 6
      Marketing in an Analog World
      Subtitles: English
      About the Course
      Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90 ... Learn more.

    7. COURSE 7
      Digital Marketing Capstone
      Commitment: 6 weeks of study, 5-7 hours/week
      Subtitles: English
      About the Capstone Project
      The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(Grainger Industrial Supply - MRO Products, Equipment & Tools) . They are the largest supplier of Maintenance, Repair and Operations (MRO) p ... Learn more

    View the Digital Marketing Specialization on Coursera >>

    Marketing in a Digital World MicroMasters Program (edX)
    Advance your career and help your organisation succeed by developing the in-demand marketing skills needed in a digital world.

    About This MicroMasters Program
    Over the next decade, marketing jobs are projected to grow faster than the average for all occupations. In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for a specialised skill set.

    The Marketing in a Digital World MicroMasters program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in:
    • Creating and sustaining a brand;
    • Marketing through digital channels, such as social media;
    • Consumption behaviour across buying contexts;
    • Marketing metrics;
    • Digital brand engagement;
    • Digital brand reputation management.
    Participants in the Marketing in a Digital World MicroMasters program can build on this credential and take advantage of the entry pathway into the Master of Marketing degree program at Curtin University. Subject to meeting Curtin’s entry requirements, you will receive credit for 25% of the degree program.


    Digital Branding and Engagement
    Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach.
    View the Digital Branding and Engagement course

    Reputation Management in a Digital World
    Learn how to develop, manage and protect an organisation’s online reputation through social media including Facebook and Twitter.
    View the Reputation Management in a Digital World course

    Buyer Behaviour and Analysis
    Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.
    View the Buyer Behaviour and Analysis course

    Strategic Brand Management
    Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity.
    View the Strategic Brand Management course

    Online Marketing Strategies
    Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business.
    View the Online Marketing Strategies course

    View the Marketing in a Digital World MicroMasters Program on edX >>

    Attached Files:

    AD Coursera logo Build skills for a top job in any industry. Explore hundreds of business courses on Coursera today. AD Udemy logo You can learn it too! Our top-rated courses now starting at just $11.99.
  2. Muvaffak GOZAYDIN

    Muvaffak GOZAYDIN Active Member Study Buddy Expert

    Carolyn : The comparison can be done more effectively if you write 1 program feature in column 1 and the features of the second program on the second column so that one to one comparison can be seen .In principles these comparisons are very useful . Thanks billion s.

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