The Soft Skills Stats You Need to Know

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Soft skills are a hot topic in learning and development. There’s good reason — the latest research shows that employers are looking for people with strong soft skills, but have a hard time finding them. And employees are paying attention — they’re asking for help developing their soft skills.

But a lot of people still think about soft skills as “fuzzy.” While it’s true that skills like leadership and communication are harder to quantify and test for in comparison with more technical skills, that doesn’t reduce their importance. The people and teams that succeed are the ones that can collaborate, communicate, work toward common goals, and navigate conflict.

We hear from a lot of learning and development leaders who want to understand the data and research about soft skills. If you’re working to build a case for soft-skill development, here are some numbers to help you put it all in context.



Soft Skills Are in High Demand


Soft skills are high on hiring managers’ priority lists. In a 2016 study from the assessment company Wonderlic, 93 percent of employers said that soft skills are either an “essential” or “very important” factor in hiring decisions.

Some employers report needing soft skills more than even the most-buzzed-about tech skills. In a 2015 National Association of Colleges and Employers survey, employers ranked leadership skills and the ability to work in a team as the most desirable attributes of new college graduates, ahead of problem-solving and analytical or quantitative skills.

And talent with soft skills is scarce. In a 2015 study, LinkedIn found that 59 percent of U.S. hiring managers believe it’s difficult to find candidates with soft skills.



Employers Place the Highest Value on Communication and Management Skills


So, what specific skills are employers looking for? In the LinkedIn study, the 10 most in-demand soft skills were:

  • Communication.
  • Organization.
  • Teamwork.
  • Punctuality.
  • Critical thinking.
  • Social skills.
  • Creativity.
  • Interpersonal communication.
  • Adaptability.
  • Friendly personality.

At Coursera, our enterprise customers tell us the most needed soft skills are:

  • Workplace communication skills: Business writing, presentation skills, collaboration and conflict management.
  • Management skills: Design thinking, agile development, motivating employees, project management, coaching and emotional intelligence.
  • Personal effectiveness skills: Time management, critical thinking, self-awareness, organization and creativity.

And soft skills aren’t just nice to have on the job. The actual job descriptions make it clear that technical skills alone aren’t enough.

In 2015, the labor analytics firm Burning Glass analyzed millions of U.S. job postings and found that one in three skills requested in job postings is a “baseline” or soft skill. “Even in the most technical career areas (such as IT, Healthcare, and Engineering), more than a quarter of all skill requirements are for baseline skills,” according to the Burning Glass report.

Research from Harvard backs up that finding. In a 2017 paper, Harvard professor David Deming reported that jobs with high social-skill requirements are on the rise. Those jobs grew by nearly 10 percentage points as a share of the U.S. labor force between 1980 and 2010. During the same period, the proportion of jobs that were math-intensive but less social (including many STEM jobs) shrank by about 3 percentage points.



Employees Are Eager for On-the-Job Training


The conversation about soft skills isn’t one-sided. College students, graduate students and working professionals at all stages in their careers report an interest in developing their soft skills.

Studies show that two groups, millennials and women, especially crave more leadership training from their employers. In a 2016 Deloitte survey of millennials, 63 percent said their leadership skills were not being fully developed. And in a 2015 study of female employees by the e-learning company Skillsoft, nearly 70 percent of the more than 450 women surveyed said their employers did not provide adequate resources and support to help them drive their careers forward.



Old-School Training and Development Will Need to Shift


The soft skills that were important for success 10 years ago are different today. Specifically, principles of leadership are changing as workplace demographics shift and companies adopt more collaborative, team-based leadership models. As the authors of Deloitte’s 2017 Global Human Capital Trends report write, “Ninety percent of companies are redesigning their organizations to be more dynamic, team-centric, and connected. These changes require not just new operating models, but a different type of leadership to mobilize and execute these models.”

And, as people live longer and careers stretch toward 60 years or longer, employees will need more on-the-job continuous training to stay ahead of the curve.



Coursera for Business


With access to the best content from over 150 global university partners, Coursera for Business allows you to create Learning & Development Programs that map to your company’s evolving needs. If you’re interested, please contact sales@coursera.org.

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Carolyn

Founder at MoocLab
Staff member
Group Manager
If you're looking to develop your soft skills, here are some courses to consider:

Communication in the 21st Century Workplace
By The University of California, Irvine
The focus of this course is to heighten students’ awareness of workplace communication, and add new interpersonal skills, with the end result of becoming a more competent communicator overall.

The Art of Negotiation
By The University of California, Irvine
The art of negotiation comes into play daily in the life of employees at all levels and in every position. Participants explore how current approaches to negotiation strategy and tactics are used, what negotiation entails, types of negotiation relationships that exist from hard bargain to win-win, to fully partnered relationships and personal ones.

Conflict Resolution Skills

By The University of California, Irvine
Examine listening skills, appropriate and strategic verbal and non-verbal communication skills, and how to assemble a conflict management plan likely to yield positive resolutions.

Improving Communication Skills
By The University of Pennsylvania
Learn how to communicate more effectively at work and achieve your goals.

Business English Communication Skills Specialization
By The University of Washington
This Specialization is designed to teach you to communicate effectively in English in professional contexts.

Effective Communication: Writing, Design, and Presentation Specialization
By The University of Colorado Boulder

By taking the individual courses, Business Writing, Graphic Design, and Successful Presentation, you’ll hone your written, visual, and verbal business presentation skills.

Effective Communication in the Globalised Workplace Specialization
By The National University of Singapore
In this Specialization aimed for those who are preparing to enter the workplace, we will share with you some key cultural and linguistic features characterizing effective communication in this increasingly diverse and internationalised workplace.

Work Smarter, Not Harder: Time Management for Personal & Professional Productivity
By The University of California, Irvine

You will be able to gain and apply your knowledge and understanding of personal and professional awareness, organization and commitment, and use the tools, methods and techniques that you have learned in goal setting, prioritization, scheduling, and delegation to overcome time management challenges and enhance productivity.

Creative Problem Solving
By The University of Minnesota
This course deals directly with your ability for creativity which is a critical skill in any field. It focuses on divergent thinking, the ability to develop multiple ideas and concepts to solve problems.

Solving Complex Problems Specialization
By Macquarie University
SOLVING COMPLEX PROBLEMS will teach you revolutionary new problem-solving skills. Involving lectures from over 50 experts from all faculties at Macquarie University, we look at solving complex problems in a way that has never been done before.

Design Thinking for Innovation
By The University of Virginia
In this course, we provide an overview of design thinking and work with a model containing four key questions and several tools to help you understand design thinking as a problem solving approach. We also look at several stories from different organizations that used design thinking to uncover compelling solutions.

Getting Started: Agile Meets Design Thinking
By The University of Virginia
Despite everyone's good intentions, hard work and solid ideas, too many projects end up creating unneeded, unusable, and unsellable products. But it doesn't have to be this way. Agile and design thinking offer a different--and effective--approach to product development, one that results in valuable solutions to meaningful problems.

Inspiring and Motivating Individuals
By The University of Michigan
In this course, you will learn how to create a shared vision for your team and effectively communicate it to your teammates. You will also learn how to set effective goals and expectations in a way that best enables your team to attain the shared vision. Finally, you will understand the most important needs and drivers of performance across cultures, and will learn to align rewards with desired behaviors so that your teammates are motivated to attain the team’s objectives.

Introduction to Project Management Principles and Practices Specialization
By The University of California, Irvine

This specialization is a precursor to the Applied Project Management Certificate. Project management has been proven to be the most effective method of delivering products within cost, schedule, and resource constraints. This intensive and hands-on series of courses gives you the skills to ensure your projects are completed on time and on budget while giving the user the product they expect.

Inspiring Leadership through Emotional Intelligence
Case Western Reserve University
Emotional intelligence, hope, mindfulness, and compassion help a person reverse the damage of chronic stress and build great leadership relationships. The Positive and Negative Emotional Attractors inspire sustained, desired change and learning at many levels.

Coaching Skills for Managers Specialization
By The University of California, Davis
In this Specialization, you will learn the essential skills to coach people for improved performance. You will learn from Executive Coach and UC Davis Instructor Kris Plachy, who has created and transformed dozens of teams through coaching. She will share best practices, research, tools and models for coaching effectively. You will learn how effective managers use coaching to establish clear expectations and accountability, how to assess performance, and how to conduct coaching conversations that build awareness and get results.
 
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