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Carolyn

Founder at MoocLab
Staff member
Group Manager
The following courses cover topics in digital marketing. Although some may be part of Learning Pathways offered by the platform delivering the courses, each individual course can still be accessed for free. If you wish to gain a Certificate, you'll need to pay a fee and complete and pass the course.

The courses have been sorted into the following categories:




Online Advertising (OnlineAd)
Explore the evolution of online advertising from the beginnings of the Web, and how it has developed into a major sector of the multi-billion dollar advertising industry. We’ll cover the key players, as well as the multitude of different creative formats and executions and how those ads are delivered and tracked.
Free
Scheduled
Open2Study


Digital Branding and Engagement
Curtin University
Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.
In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.
This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.
Free
Scheduled
edX


Digital Marketing: Challenges and Insights
University of Southampton
This short course introduces you to exciting new concepts and applications of digital marketing. It takes an informal “story telling” approach, encouraging you to share your own stories as consumers and/or marketers for the benefit of the learner group as a whole.
We will focus on emerging trends in digital culture and online consumer behaviour, data analytics and privacy. Throughout the course, we examine the implications of these developments for both marketers and consumers.
Free
Scheduled
FutureLearn


App Marketing

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base.
Free
On demand
Udacity


Marketing in a Digital World
University of Illinois at Urbana-Champaign
Part of a 6-course series, the Digital Marketing Specialization
This course will examine how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.
Free
On demand
Coursera


Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
University of Illinois at Urbana-Champaign
Part of a 6-course series, the Digital Marketing Specialization

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Free
On demand
Coursera


Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
University of Illinois at Urbana-Champaign
Part of a 6-course series, the Digital Marketing Specialization
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.
Free
On demand
Coursera


Digital Marketing Channels: The Landscape
University of Illinois at Urbana-Champaign
Part of a 6-course series, the Digital Marketing Specialization
Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course.
Free
On demand
Coursera


Digital Marketing Channels: Planning
University of Illinois at Urbana-Champaign
Part of a 6-course series, the Digital Marketing Specialization
Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course.

Free
On demand
Coursera





What is Social?
Northwestern University
Part of a 6-course series, the Social Media Marketing Specialization
The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.
Free
On demand
Coursera


The Importance of Listening

Northwestern University
Part of a 6-course series, the Social Media Marketing Specialization
In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them.

Free
On demand
Coursera


Engagement & Nurture Marketing Strategies

Northwestern University
Part of a 6-course series, the Social Media Marketing Specialization
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.

Free
On demand
Coursera


Content, Advertising & Social IMC

Northwestern University
Part of a 6-course series, the Social Media Marketing Specialization
Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.

Free
On demand
Coursera


The Business of Social

Northwestern University
Part of a 6-course series, the Social Media Marketing Specialization
In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success.
Free

On demand
Coursera





Introduction to Search Engine Optimization

University of California, Davis
Part of a 6-course series, the Search Engine Optimization (SEO) Specialization
Learn the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You will learn core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also learn how to position yourself for a successful career in SEO.
Free
On demand
Coursera


Search Engine Optimization Fundamentals
University of California, Davis
Part of a 6-course series, the Search Engine Optimization (SEO) Specialization
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
Free
On demand
Coursera


Optimizing a Website for Search
University of California, Davis
Part of a 6-course series, the Search Engine Optimization (SEO) Specialization
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Free
Scheduled
Coursera


Advanced Search Engine Optimization Strategies
University of California, Davis
Part of a 6-course series, the Search Engine Optimization (SEO) Specialization
This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Free
Scheduled
Coursera


Advanced Content and Social Tactics to Optimize SEO
University of California, Davis
Part of a 6-course series, the Search Engine Optimization (SEO) Specialization
Understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Learn how to leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
Free
Scheduled
Coursera





Content Strategy for Professionals: Engaging Audiences
Northwestern University
Part of a 5-course series, the Content Strategy for Professionals Specialization
In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest.
Free

On demand
Coursera


Content Strategy for Professionals: Managing Content
Northwestern University
Part of a 5-course series, the Content Strategy for Professionals Specialization
In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.
Free
On demand
Coursera


Content Strategy for Professionals: Expanding Your Content’s Reach
Northwestern University
Part of a 5-course series, the Content Strategy for Professionals Specialization
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.
Free
On demand
Coursera


Content Strategy for Professionals: Ensuring Your Content's Impact
Northwestern University
Part of a 5-course series, the Content Strategy for Professionals Specialization
In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.
Free
On demand
Coursera


 
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