Social Media Marketing is all about growing your presence, brand and traffic by getting attention through social media sites, such as Twitter, Facebook or LinkedIn. In today's digitised world, it has become a fundamental and powerful part of any marketing campaign.
The following online courses will help you understand the importance of social media and how to effectively create and sustain campaigns using social media channels to grow your brand and your business.
Social Media Marketing Specialization
By Northwestern University via Coursera
Manage Your Social Strategies. Expand your online audience and establish your social brand in five courses.
5 courses + 1 capstone project (Courses can be taken individually)
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Viral Marketing and How to Craft Contagious Content
By the University of Pennsylvania via Coursera
This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products.
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Advanced Content and Social Tactics to Optimize SEO
By the University of California, Davis via Coursera
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website.
Part of the Search Engine Optimization (SEO) Specialization
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Introduction to Personal Branding
By the University of Virginia via Coursera
Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
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Digital Marketing Specialization
By the University of Illinois at Urbana-Champaign via Coursera
Drive Customer Behavior Online. A five-course overview of the latest digital marketing skills, taught by industry experts.
6 courses + 1 capstone project (Courses can be taken individually)
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Social Media Marketing
By Boston University via edX
Learn how to drive social media engagement by linking strategy and tactics and measuring results.
Part of the Digital Product Management MicroMasters Program
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Marketing in a Digital World
By Curtin University via edX
Advance your career and help your organisation succeed by developing the in-demand marketing skills needed in a digital world.
MicroMasters Program (Courses can be taken individually)
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Social Media Analytics: Using Data to Understand Public Conversations
By Queensland University of Technology via Futurelearn
How can you discover what’s being said about the things that matter to you on social media platforms, including Twitter?
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Search and Social Media Marketing for International Business
By The Salford Business School via The Salford Business School
This Search and Social Media Marketing for International Business pilot MOOC helps you to develop your individual as well as professional online profile, with a view to enhancing international trade prospects.
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Social Media Strategy for Small Businesses
By The Advanced Learning Academy via Alison
The free online course Social Media Strategy for Small Businesses introduces you to the key techniques for integrating social media platforms into your e-commerce website to drive customer awareness of your brand and increase sales.
Go to Course
The following online courses will help you understand the importance of social media and how to effectively create and sustain campaigns using social media channels to grow your brand and your business.
Social Media Marketing Specialization
By Northwestern University via Coursera
Manage Your Social Strategies. Expand your online audience and establish your social brand in five courses.
5 courses + 1 capstone project (Courses can be taken individually)
Go to Course
Viral Marketing and How to Craft Contagious Content
By the University of Pennsylvania via Coursera
This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products.
Go to Course
Advanced Content and Social Tactics to Optimize SEO
By the University of California, Davis via Coursera
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website.
Part of the Search Engine Optimization (SEO) Specialization
Go to Course
Introduction to Personal Branding
By the University of Virginia via Coursera
Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
Go to Course
Digital Marketing Specialization
By the University of Illinois at Urbana-Champaign via Coursera
Drive Customer Behavior Online. A five-course overview of the latest digital marketing skills, taught by industry experts.
6 courses + 1 capstone project (Courses can be taken individually)
Go to Course
Social Media Marketing
By Boston University via edX
Learn how to drive social media engagement by linking strategy and tactics and measuring results.
Part of the Digital Product Management MicroMasters Program
Go to Course
Marketing in a Digital World
By Curtin University via edX
Advance your career and help your organisation succeed by developing the in-demand marketing skills needed in a digital world.
MicroMasters Program (Courses can be taken individually)
Go to Course
Social Media Analytics: Using Data to Understand Public Conversations
By Queensland University of Technology via Futurelearn
How can you discover what’s being said about the things that matter to you on social media platforms, including Twitter?
Go to Course
Search and Social Media Marketing for International Business
By The Salford Business School via The Salford Business School
This Search and Social Media Marketing for International Business pilot MOOC helps you to develop your individual as well as professional online profile, with a view to enhancing international trade prospects.
Go to Course
Social Media Strategy for Small Businesses
By The Advanced Learning Academy via Alison
The free online course Social Media Strategy for Small Businesses introduces you to the key techniques for integrating social media platforms into your e-commerce website to drive customer awareness of your brand and increase sales.
Go to Course
