MOOC platforms Coursera and edX both unveiled a new brand identity on December 15th, 2020 with the launch of their new logos and refreshed overall look of their websites.
For Coursera, the logo change is very subtle. They have simply replaced the infinity symbol at the beginning of their wordmark with the letter C. Stephanie Hale, Director of Brand at Coursera, explained: “The C is an entry point into the full span of learning opportunities on Coursera—from projects and free courses to Professional Certificates and degrees.” She added: “The C spotlights a world of possibility and provides a path for learners from discovery to outcome.”
The Coursera website also now has a new color palette which "draws on the natural world to create a calm, uplifting, and dynamic experience", as well as new Source Sans Pro and Noto Sans Pro typefaces that "support 582 languages and provide optimal upload and download speeds across devices and browsers for offline learning."
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For edX, the company wanted to "to show up in a bold new way" to better unlock learners' potential. and make it easier for them to achieve their goals. In addition to a new logo, the edX website looks a little shinier and work has been done to make it easier to navigate.
Stephanie Brocuum, Chief Marketing Officer at edX, explained that the goal was “making it easier to identify what edX course or program will help you get to the next step in your career, or maybe it means helping you figure out what coding language you should learn.”
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Today, edX has grown to include 35 million learners, and Coursera's total number of learners reached 76 million in 2020.