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Instagram, the popular photo-sharing app, exploded onto the scene in 2011, reaching 10M users in less than a year. Why is it so popular? Observers point to many things, but all agree that it was thoughtfully designed and masterfully crafted. Good design is becoming increasingly more important for many products and services today.
Good design thinking in this day and age marries together the rich findings from cognitive science with artistic creativity, and design has become a combination of art + science. An example of the artistic element is in looking for hidden needs through close observation. Prof. Scott Klemmer calls this process “need-finding” and gives an example:
Prof. Klemmer will cover both the art and science aspects in his six-course Specialization on Interaction Design. The Specialization is geared towards those who want to be designers or product managers, and covers many of the key elements in the design process, including working with design briefs, determining user needs, and developing and testing prototypes. Upon completion of the courses, students can take the Capstone project, which was designed in partnership with–you guessed it–Instagram!
Read the full version of this article on Class Central’s blog.
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