marketing

  1. MoocLab

    Top Business MOOCs you can take for Free on edX

    There are hundreds of business & management courses available on MOOC platform edX which makes searching for the best a long and tedious task. We have whittled the list down to a much more manageable size by selecting some of the best that are available now and for free. The following list of...
  2. Coursera

    Coursera Business English: Marketing and Sales

    Overview If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining...
  3. Coursera

    Coursera Drug Commercialization

    Overview The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field...
  4. Coursera

    Coursera Introduction to Marketing

    Overview Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key...
  5. Coursera

    Coursera Market Research and Consumer Behavior

    Overview Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem...
  6. Coursera

    Coursera Positioning: What you need for a successful Marketing Strategy

    Overview Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our...
  7. Coursera

    Coursera Marketing Mix Fundamentals

    Overview Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to...
  8. Coursera

    Coursera The Marketing Plan

    Overview Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer...
  9. Coursera

    Coursera Brand and Product Management

    Overview Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and...
  10. Coursera

    Coursera Pricing Strategy

    Overview Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the...
  11. Coursera

    Coursera Channel Management and Retailing

    Overview Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long...
  12. Coursera

    Coursera Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

    Overview Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing...
  13. Coursera

    Coursera The Business of Social

    Overview In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems...
  14. Coursera

    Coursera Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

    Overview Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of...
  15. Coursera

    Coursera Digital Media and Marketing Principles

    Overview The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of...
  16. Coursera

    Coursera Digital Media and Marketing Strategies

    Overview The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the...
  17. Coursera

    Coursera Marketing in an Analog World

    Overview Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in...
  18. edX

    edX Reputation Management in a Digital World

    Overview In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation. You will experience: how to build a robust and sustainable online reputation the positives of building a strong participatory...
  19. edX

    edX Buyer Behaviour and Analysis

    Overview For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. In this course, you will learn about the role of consumer behaviour within marketing. We will discuss how this...
  20. edX

    edX Strategic Brand Management

    Overview In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding. We will examine topics and various strategies related to building, measuring, and managing a brand, including direct and...
Top