1. To support our site, MoocLab may be compensated by some course providers through affiliate links.
  2. We're here to help you stay connected and progress together. Read about MoocLab's response to COVID-19 ►

    Dismiss Notice

Coursera Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

University of Illinois at Urbana-Champaign via Coursera

  • Overview
  1. Coursera
    Platform:
    Coursera
    Provider:
    University of Illinois at Urbana-Champaign
    Length:
    4 weeks
    Effort:
    8-10 hours/week
    Language:
    English
    Credentials:
    Paid Certificate Available
    Part of:
    Digital Marketing | Coursera
    Overview
    Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

    This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

    Syllabus
    Course Overview and Digital Influence on Marketing
    In this module, you will become familiar with the course, your instructor, your classmates, and the learning environment. The orientation also helps you obtain the technical skills required for the course. Then you will learn the short history of digital technology developments in four epochs and the three-step marketing model.

    Basics of Web Analytics
    In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems.

    Basic Analytics Techniques and the Data
    In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.

    Promise and Pitfalls of Digital Data
    In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.

    Taught by
    Kevin Hartman

Share This Page



  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.
    Dismiss Notice