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Required Introduction to Marketing

By University of British Columbia via edX (28 Hours)

  • Overview
  1. MoocLab
    COURSE DESCRIPTION
    Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.

    Learn through award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.

    Length: 6-7 Weeks
    Effort: 3-5 hours per week
    Price: FREE (Add a verified certificate for $150 USD)
    Provider: University of British Columbia via edX
    Subject: Marketing
    Level: Introductory
    Languages: English
    Instructors: Darren Dahl, Paul Cubbon

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