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Overview Interested in a career in business? Knowledge of accounting will be key to your success. By studying at your own pace, this Introduction to Bookkeeping course is an ideal starting point if you want to: Start a career in business, finance or accountancy Study business or finance at...

Overview The performance of a business and its management team is largely based on information provided in the financial statements. It is essential that managers understand the effects of their decisions on the economic health of the business and are comfortable discussing financial statements...

Overview This course will be offered in English Governments, public institutions, development agencies, and others who promote economic and social development in Latin America and the Caribbean often struggle to turn proposals into concrete realities that increase social well-being and...

Overview Project management has emerged as a critical organizational capability in recent years. In parallel with this increased prominence has been the emergence of the “professional project manager,” supported by a sophisticated suite of project management tools and techniques. Evidence-based...

Overview Are you a (project) engineer with a technical background but lack management knowledge? Are you eager to improve project performance and want to expand your knowledge? This business and management course will focus on the necessary project management skills to successfully manage...

Overview Underestimating project complexity is widely accepted as one of the major causes of project failure. Based on international benchmarking activities (Merrow, 2010), we know that an average of 40% of projects do not deliver what they promised; for megaprojects in the oil and gas industry...

Overview Learn about project management from a multidisciplinary perspective, as we cover fundamental tools and techniques for managing a broad range of projects. You will learn about the project management life cycle from initiation to closing. We will address the behavioral and quantitative...

Overview Project management plays a key role in supporting a business’s success. In this project management course, you will learn what’s required from an organization for projects to excel. You will learn how to turn project management principles and theory into practice. The course will...

Overview Managing global projects presents unique challenges. This course addresses the knowledge, skills and behaviors required to successfully manage projects that span organizations, national boundaries and cultural differences. In this course we will explore the impact on project management...

Overview Project management is an essential skill-set for many careers and in many contexts in our lives. Introduction to Project Management is an ideal starting point if you need to manage projects at work or at home, while not necessarily being a formally trained project manager. It is also...

Overview Want to learn how to get people to engage with your brand, but not sure where to begin? Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness...

Overview In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation. You will experience: how to build a robust and sustainable online reputation the positives of building a strong participatory...

Overview For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. In this course, you will learn about the role of consumer behaviour within marketing. We will discuss how this...

Overview In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding. We will examine topics and various strategies related to building, measuring, and managing a brand, including direct and...

Overview The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of...

Overview In this marketing course, you will gain an understanding of the foundations, scope, and challenges of global marketing, as well as the cultural environments of global markets. Organizations and businesses are always facing new challenges including slow domestic market growth...

Overview Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace--consumers have greater opportunities to voice their opinions and connect with their peers as well as increased...

Overview According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.” While the significance of marketing in today’s business...

Overview Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises, yet the art and science of marketing is constantly evolving. Arm yourself with the essential principles and practices of marketing in the digital economy by...

Overview Businesses today have access to an increasingly large amount of detailed customer data, and this influx of data is only going to continue. Combined with a detailed history of marketing actions, there is a newfound potential for deriving actionable insights, but you need the tools to do...