The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily.
This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale.
Length: 4 Weeks
Effort: 2-4 hours per week
Price: FREE (Add a verified certificate for £36/month)
Provider: Copenhagen Business School via Coursera
Subject: Business Strategy
Instructors: Robert Austin