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Coursera Strategic Business Management - Microeconomics

University of California, Irvine via Coursera

  • Overview
  1. Coursera
    Platform:
    Coursera
    Provider:
    University of California, Irvine
    Effort:
    2-3 hours/week
    Length:
    11 weeks
    Language:
    English
    Credentials:
    Paid Certificate Available
    Overview
    This course weds business strategy with the principles of microeconomics. It offers valuable a powerful toolbox together with cases and lessons across all major functions of business, management, from finance, operations management, and marketing to human resource management, organizational behavior, statistics, and, of course, business strategy.

    Syllabus
    Introduction to Microeconomics for Managers

    Supply and Demand

    An Introduction to Consumer Theory

    Production Theory

    Perfect Competition

    Monopoly and Monopolistic Competition

    Oligopoly and Strategic Management

    Strategic Capital Finance

    Land, Labor, and Organizational Behavior

    Public Goods, Externalities, and Income Redistribution

    Finals Week

    Taught by
    Stephane Muller and Dr. Peter Navarro

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