- Platform
- edX
- Provider
- Dartmouth College
- Effort
- 3-5 hours/week
- Length
- 4 weeks
- Language
- English
- Credentials
- Paid Certificate Available
- Part of
- Course Link
Overview
In this course, part of the Retail Management Professional Certificate program, you will learn the four key components of the retail business:
The course will take a hands-on, problem driven approach that will help you understand and put into practice the concepts you learn. At the end of the course you, will be able to make better decisions at every step of the retail process.
We have designed this course to suit a wide variety of participants, from retail owners and store managers, to undergrad business majors or specialists in retail.
What you'll learn
Taught by
Santiago Gallino and Antonio Moreno-Garcia
In this course, part of the Retail Management Professional Certificate program, you will learn the four key components of the retail business:
- Demand forecasting,
- Inventory management
- Assortment planning
- Pricing decisions
The course will take a hands-on, problem driven approach that will help you understand and put into practice the concepts you learn. At the end of the course you, will be able to make better decisions at every step of the retail process.
We have designed this course to suit a wide variety of participants, from retail owners and store managers, to undergrad business majors or specialists in retail.
What you'll learn
- How to generate and evaluate Sales Forecasts
- How to plan and optimize your Inventory Management
- How to think and decide on Product Assortment
- How to find the best prices for your products
Syllabus
Week 1: Demand Forecasting
Week 1: Demand Forecasting
- Introduction to Forecasting
- Forecasting With History
- Forecasting Without History
- Measuring Uncertainty
- Forecasting Aggregation and Lead Time
- Common Pitfalls in Forecasting
- Retailers as Inventory Managers
- Drivers and Cost of Inventory
- Balancing Ordering and Holding Costs
- Selling Under Uncertainty: The Newsvendor Model
- Safety Inventories
- Introduction to Assortment Planning
- Breath and Basket Effect
- Depth and Category Management
- Variety Trade Offs
- Customer's Assortment Perception
- Introduction to Pricing Decisions
- Setting Retail Prices
- The Right Price
- Promotions and Discounts
- Price Perception
Taught by
Santiago Gallino and Antonio Moreno-Garcia