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edX Innovation: From Plan to Product

University of Queensland via edX

  • Overview
  1. edX
    Platform:
    edX
    Provider:
    University of Queensland
    Length:
    10 weeks
    Effort:
    8-10 hours/week
    Language:
    English
    Credentials:
    Paid Certificate Available
    Part of:
    Corporate Innovation
    Overview
    Business models are regarded as a form of innovation and not merely just a vehicle for commercialization. In this course, students will learn about multiple business model innovation avenues and metrics for assessing on-going market fit and sustainability.

    This course introduces an evidence-based approach to innovation management with the aim of providing students with the capability to understand the strategic value of information and the tools and techniques that can be used to analyze and use that information to improve decision-making. Tools include: customer discovery, prototyping, financial modeling, business plans and forecasts.

    Students will learn how to apply the most effective tools in developing sustainable business models by exploiting viable, validated opportunities in rapidly changing environments where traditional strategic management approaches are less effective.

    What you'll learn
    • How design techniques can help businesses to develop market relevant ideas,
    • How to use financial decision-making techniques to improve innovation outcomes,
    • Adapt and apply strategic and operational management frameworks and tools necessary for innovation leadership,
    • Overview of planning and problem solving methods,
    • Relationship between and use of business models and business plans.
    Syllabus
    Week 1: Why do innovations fail?
    Analyze the factors that lead to the failure of innovation

    Week 2: Business models and innovation
    Explain and apply the role of the business model in capturing value from innovation

    Week 3: Value chains and Industry Networks
    Introduce value chains and their use for innovation including within industry networks and multi-business projects

    Week 4: Designing and testing innovation options
    Identify how design thinking can help innovation, including technologies that can be used during the designing and testing of innovation concepts

    Week 5: Managing for now and the future
    Describe how portfolio approaches can be used to scale up innovation

    Week 6: Introduction to valuing innovation
    Introduce valuation, discounted and dynamic cash flow modeling and the relationship between financial tools and innovation

    Week 7: Managing implementation projects
    Outline project management tools for use in innovation projects including stage gate, network and knowledge management

    Week 8: Structured problem solving for planning
    Demonstrate competence in adapting and applying the strategic and operational managerial frameworks and tools necessary for innovation

    Week 9: Business plans
    Identify the value of innovation business plans

    Week 10: Managing uncertainty and risk in innovation
    Explain how organizations respond to shifting workplace dynamics, customer expectations or technological advances

    Taught by
    John Steen

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