Identifying and taking new ideas to market is crucial for the success of any economy. Yet, organizations are often unable to convert ideas into beneficial outcomes.
In this course, we begin by looking at how organizations identify and evaluate new ideas, including approaches that allow them to evaluate and select the best ideas for implementation. We will:
The course will also cover managing intellectual property protection and portfolios.
- discuss the role of uncertainty in idea management;
- consider the importance of the market and the role of existing resources; and
- discuss how the selection of ideas shapes the nature of resources available for future ideas.
Length: 10 Weeks
Effort: 8-10 hours per week
Price: FREE (Add a verified certificate for $249 USD)
Provider: The University of Queensland via EdX
Subject: Corporate Innovation
Instructors: Anna Jenkins
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Required Idea Development: Create and Implement Innovative Ideas
By The University of Queensland via EdX