Foundations of strategic business analytics

Required Foundations of strategic business analytics

COURSE DESCRIPTION
This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts.

With this course, you’ll have a first overview on Strategic Business Analytics topics. We’ll discuss a wide variety of applications of Business Analytics. From Marketing to Supply Chain or Credit Scoring and HR Analytics, etc. We’ll cover many different data analytics techniques, each time explaining how to be relevant for your business.

We’ll pay special attention to how you can produce convincing, actionable, and efficient insights. We'll also present you with different data analytics tools to be applied to different types of issues.
By doing so, we’ll help you develop four sets of skills needed to leverage value from data: Analytics, IT, Business and Communication.

Length: 4 Weeks
Effort: 2-3 hours per week
Price: FREE (Add a verified certificate for £36/month)
Provider: ESSEC Business School via Coursera
Subject: Business Analytics
Level: Intermediate
Languages: English
Instructors: Nicolas Glady

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