Evidence-Based Business Communication

edX Evidence-Based Business Communication

Platform
EdX
Provider
Australian National University
Effort
8-10 hours a week
Length
6 weeks
Language
English
Credentials
Paid Certificate Available
Part of
Course Link
Overview
There is no shortage of advice on how to communicate, but knowing which advice to pay attention to, and how to apply the right communication strategy to achieve a given objective, or even to avoid making things worse, is not easy.

Evidence-based business communication focuses on evaluating the evidence in support of different communication strategies, and guiding managers to identify the best strategy for different communication objectives. Using the evidence-based management (EBM) framework, this communications course provides learners with the tools to evaluate the quality of their communication efforts.

The communications skills developed in this course are particularly valuable for those interested in pursuing a marketing or communications role, marcomms professionals emerging leaders, established managers, and entrepreneurs.

This course is part of the Evidence-Based Management MicroMasters Program.

What you'll learn
At the end of the course, students will be able to:
  • Determine stakeholder interests and requirements.
  • Employ evidence-based decision making to determine appropriate methods of communicating to stakeholders.
Syllabus
Week 1: Interpersonal communication
Theory and best practice in the area of interpersonal communication.

Week 2: Business writing
Principles of effective business writing.

Week 3: Presentation skills
Principles of effective public speaking and business presentations.

Week 4: Rhetoric and persuasion

Importance of rhetoric and persuasion to effective business communication.

Week 5: Data visualization
Different strategies for presenting complex concepts visually.

Week 6: Stakeholders and communication
Select and apply different business communication strategies for different communication objectives.

Taught by
Karen Jansen and Byron Keating

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