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Coursera Entrepreneurship

The Chinese University of Hong Kong via Coursera

  • Overview
  1. Coursera
    Platform:
    Coursera
    Provider:
    The Chinese University of Hong Kong
    Length:
    4 weeks
    Effort:
    3 hours/week
    Language:
    English
    Credentials:
    Paid Certificate Available
    Overview
    An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China. Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market.

    Syllabus
    Module 0: Course Preliminaries
    This module provides general information about this course which you should familiarize yourself with before start working on the lecture materials. Full interviews of all guests appearing in this course are also included as supplementary materials in this module for your easy access. Enjoy!

    Module 1: What Is Entrepreneurship?
    In this first module, you will learn to appreciate the mindset of an entrepreneur. If you are thinking of starting your own business, it is critical for you to adjust yourself to be one if you want to succeed.

    Module 2a. Innovation And Creativity
    In Module 2a, you will learn how to generate business ideas for your startup and identify an opportunity for it.

    Module 2b. Market Validation
    In Module 2b, you will learn how to examine your business ideas and prioritize them for your startup. Most importanly, you will learn how to do market validation of your ideas before actually launching them.

    Module 3. Business Plan
    In this module, you will learn how to produce targeted presentation for potential investors and write your own business plan.

    Module 4. Startup Financing
    In this module, you will learn how to get funding to support operations of your startup. You will learn about different modes of investment. Most importantly, you will learn more about the financial analysis which potential investors use to assess your startup.

    Supplementary Materials
    Taught by
    Prof. Dominic Chan

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