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Coursera English for Effective Business Writing

The Hong Kong University of Science and Technology via Coursera

  • Overview
  1. Coursera
    Platform:
    Coursera
    Provider:
    The Hong Kong University of Science and Technology
    Length:
    6 weeks
    Effort:
    3-5 hours a week
    Language:
    English
    Credentials:
    Paid Certificate Available
    Part of:
    Business English for Non-Native Speakers Specialization
    Overview
    This course aims to improve your Business English writing skills by developing your use of vocabulary, grammar, understanding of different business writing genres, and your ability to write professional business documents. Skills learned in this course will be used in the cross-cultural communications course and help prepare you to produce the professional business documents in the Capstone project.

    After completing this course, you will be able to:

    - write business emails
    - write an executive summary
    - write persuasively in English
    - adapt content to purpose, context and audience
    - use appropriate style and tone of writing for business purposes

    Syllabus
    Welcome Module
    Welcome to Week 1! This week, we will cover Module 1 where we introduce you to the objectives and structure of this Specialization and course.

    Business writing genres
    Welcome to Week 2! This week we will cover Module 2 where we introduce you to basic genres of business writing and the writing process. You will also be introduced to vocabulary and language skills common to business communications.

    Writing emails
    Welcome to Week 3! This week we will cover Module 3 where we introduce you to emailing and the language skills you will use in business emails. You will also be introduced to vocabulary and language skills common to business communications.

    Writing memos
    Welcome to Week 4! This week we will cover Module 4 where we introduce you memos and how to write according to audience and purpose. You will also be introduced to vocabulary and language skills common to business communications.

    Writing executive summaries
    Welcome to Week 5! This week we will cover Module 5 where we introduce you to executive summaries and language skills you will use when writing persuasively. You will also be introduced to vocabulary and language skills common to business communications.

    Concluding module
    Welcome to Week 6! This week we will cover Module 6 where we will conclude the course and you will need to complete the final exam and post-course survey.

    Taught by
    Kin Tang, Sean McMinn and Delian Gaskell

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