marketing strategy

  1. MoocLab

    Courses Viral Marketing and How to Craft Contagious Content

    With over 87,000 learners already enrolled, the “Viral Marketing and How to Craft Contagious Content” MOOC covers the key ideas behind viral marketing and will give you a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to...
  2. Coursera

    Coursera Market Research and Consumer Behavior

    Overview Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem...
  3. Coursera

    Coursera Positioning: What you need for a successful Marketing Strategy

    Overview Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our...
  4. Coursera

    Coursera Marketing Mix Fundamentals

    Overview Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to...
  5. Coursera

    Coursera The Marketing Plan

    Overview Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer...
  6. Coursera

    Coursera Pricing Strategy

    Overview Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the...