Business Development Director-Marketing

Discussion in 'Jobs in Sales & Business Development' started by MoocLab, Feb 23, 2018.

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  1. MoocLab

    MoocLab Administrator Staff Member Group Manager

    Washington D.C. or Remote
    Business Development
    Click Here

    The Opportunity

    Blackboard is helping education leaders enhance every aspect of the education experience. Our broad reach covers a market-leading e-Learning solution in addition to consulting and student services, analytics, collaboration, and commerce solutions. Across courses, campuses, organizations, companies, government agencies, and communities, Blackboard is powering the educational age around the globe.

    Over the past 5 years, Blackboard has developed capabilities to help institutions grow enrollment and improve retention. Blackboard Student Lifecycle Services offers institutions a set of connected capabilities to make measurable and sustainable impacts on the student experience. Our portfolio encompasses the full spectrum including supporting strategic planning efforts, full service marketing and enrollment management, student support and retention coaching. The results lead to increased revenue, better management of costs, and more efficient use of resources which help ensure the long-term health and viability of the institution.

    Blackboard’s Marketing and Enrollment organization within Student Lifecycle Services, is looking for a knowledgeable, results-oriented director of business development to join our business development team and work directly with our Higher Education partners. We’re focused on helping our clients recruit and retain students confidently by making data-driven decisions that address the big challenges facing their institutions today.

    Position Description

    The Director of Business Development for Marketing Services will be responsible for helping develop solutions to meet the needs of our growing portfolio of partner institutions looking to grow student enrollment. Working with business development and sales leadership, she/he will support client discovery, solution and proposal development, market research, and collaborate with marketing and product development in order to achieve quarterly and annual business goals.

    This Director will support the development and execution of new business and sales activities by meeting with prospective clients to identify goals, developing and pricing solutions aligned to client needs, and working with delivery teams to identify current client opportunities for expansion.

    The ideal candidate will have expertise in performance marketing with experience in the higher education market preferred. A primary function of this role will be to define solutions that reflect a solid ROI for the client, sound pricing models for the business, and achievable performance indicators for the team. An understanding of the connection between marketing and strategic enrollment is required to build successful solutions and to offer sound recommendations.

    A proven track record of successfully pitching new business will be essential to this person’s success. This person must be able to manage multiple initiatives and projects running concurrently. She/he must be highly fluent in the use of PowerPoint and conducting research across a range of industry resources. She/he must be willing to interact with clients to conduct discovery, develop proposals, educate on solutions, and confidently present approach and unique differentiators.

    Excellent communication and client service skills are a must. She/he will need to be a self-starter who is able to work autonomously as well as collaboratively across various groups and with multiple clients at a time. This person will report directly to the Senior Director of Lifecycle Services.

    Position Responsibilities
    Specific responsibilities include:

    Solution Development

    • Supporting initial discovery meeting with prospective clients to explore goals and needs
    • Documenting and distilling relevant factors on prospective client organization, key decision-makers, marketplace, competition, targets, and enrollment
    • Proposing solutions aligned to client needs with measurable goals
    • Developing client-facing pricing and working with analyst to define potential return on investment
    • Developing capabilities presentations informed by market research and client insights
    • Writing proposals or crafting custom RFP content
    • Conducting research to inform client discussions and customization of proposals or presentations
    • Developing statements of work and providing necessary inputs for contract development
    • Continued relationship-building efforts as appropriate
    Business Development
    • Defining, researching, evaluating and securing team consensus on new business opportunities
    • Helping develop training and outreach guides to enable sales
    • Contributing to the development of marketing and product strategy
    • Gathering competitive insights to inform positioning, marketing and solution development
    • Working with marketing and product management teams to develop case studies and collateral
    • Developing pricing and performance projections based on inputs gathered from the client
    • Speaking and writing in a compelling and accurate way about our history, positioning, point of difference, capabilities and services, client roster, experience, etc.
    Reporting and Management
    • Providing assistance monitoring monthly, quarterly and annuals sales goals
    • Coordinating deliverables, materials and equipment for internal and external meetings

    Professional Qualifications
    • Bachelor's degree or related work experience; advanced degree a plus
    • 7+ years’ experience in account management or business development with marketing experience and exposure to the higher education industry a plus
    • Ability to “think outside-the-box” and demonstrate creative problem solving
    • Excellent customer service and client-facing skills
    • Ability to exhibit client service approach with results-driven performance
    • Problem solving and critical thinking skills are a must
    • Ability to illustrate strong presentation skills and high level of comfort in front of clients
    • Independent, self-starter with strong prioritization, project management and coordination skills; and ability to excel in a fluid, cross-functional team environment
    • Ability to offer proactive solutions and ensure successful progression without guidance when necessary
    • Knowledge of marketing strategies and conversion metrics
    • Ability to perform under the pressure of deadlines, goals, and other administrative demands
    • Ability to thrive in a fast-paced, results-oriented, collaborative, flexible environment
    • Some travel required (up to 50%)

    This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.

    Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, or any other protected factor.

    Apply Now

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