Marketing Specialist

Career Path Marketing Specialist

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What is a Marketing Specialist?
Marketing Specialists are responsible for researching and analysing demographics, pricing schedules, market trends, competitor products, and other information in line with a company's marketing objectives. As a Marketing Specialists, you would use your marketing expertise to develop, execute, and monitor marketing plans, providing direction and advice about how best to reach a target market.

What skills do marketing specialists need?
  • Marketing & Data Analytics
  • Communication Skills
  • Commercial Awareness
  • Critical-Thinking
  • Attention to Detail
What qualifications do you need to become a marketing specialist?
A bachelor's degree in marketing research or similar, business administration or communications is often required to become a marketing specialist. Some companies might require a master's degree.

How much can a marketing specialist earn?
According to Indeed, the #1 job site, the average salary for a Marketing Specialist in 2018 is £32,769 per year in the United Kingdom and $53,021 per year in the United States.

How do I gain the skills to become a Marketing Specialist?
The following list of courses provides you with a step-by-step path to help you gain the necessary skills to land a job as a Marketing Specialist. The open online courses are open to anyone and are delivered by top universities and organisations. Little to no previous experience is required - you can follow the step-by-step path or select the courses that are most relevant to your needs.

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