FutureLearn Digital Skills: Digital Marketing

Overview
Learn to use digital marketing to grow your career or business
Digital marketing can be a crucial tool to grow a business. On this course you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimisation and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.

What topics will you cover?
Week 1 - How to use digital marketing

• Introduction to digital marketing
• Display and pay-per-click advertising

Week 2 - Digital marketing techniques

• Search engine optimisation
• Email marketing
• How to integrate these techniques

This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Taught by
Conor M

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.