How do performing arts centers use marketing analytics?

Coursera Blog

Active Member
Sneak peek videos give you a glimpse into top courses on popular topics. Today’s featured video is from the Foundations of Marketing Analytics Specialization, offered by Emory University.

You know data science is big in tech – but how is it used in other sectors, such as retail, politics, and the arts? In this video, Emory University Professor David Schweidel explains how a performing arts center might use marketing analytics to inform programming, ticket pricing, staffing, advertising and fundraising, and more.

https://blog.coursera.org/wp-content/uploads/2017/03/marketing_analytics.mp4

Ready to keep learning? Enroll in Foundations of Marketing Analytics today.

The post How do performing arts centers use marketing analytics? appeared first on Coursera Blog.

Continue reading...
 
Top